History & Reputation

Spreading the Word About Security

We know more and share more to help keep you and your data safe

Our business has always been protection, whether that means safeguarding customers’ physical devices or the personal information on them. Why? Because we understand that the confidence to explore our digital world without fear is priceless. We are committed to enabling people to live, work and play online boldly. That’s why the Norton team educates and alerts the world about digital dangers. The more we know, the more you know — and the safer you’ll be.

Education and the Norton Report

Starting in 2010, in an effort to better protect consumers, the Norton team began to study the individual effects of cybercrime. That research was published as the Norton Cybercrime Report (now the Norton Report), which described how people behaved online, their attitudes and security habits, and the dangers and costs of cybercrime.

In the inaugural report, Norton discovered that a shocking two-thirds of all Internet users worldwide had been victims of cybercrime. “The Norton Cybercrime Report: The Human Impact” was the first study to shine a light on the emotional impact of these violations. As one victim explained, “I was emotionally and financially unprepared because I never thought I would be a victim of such a crime. I felt violated, as if someone had actually come inside my home to gather this information, and as if my entire family was exposed to this criminal act.”

The 2013 Norton Report surveyed 13,000 adults in 24 countries in one of the largest global studies of its kind, and it focused on the mobile space and costs of cybercrime. Overall, the number of adults who experienced cybercrime decreased, but the associated costs increased, as did the opportunities for cybercriminals as more people went mobile. Although security for mobile devices exists, like Norton Mobile Security, almost half of all smartphone or tablet users don’t even use password locks on their mobile devices. Since so many mobile device owners use them to send emails, make purchases, and share personal information on social media, there is an urgent need for higher awareness of mobile cybercrime.

But of even more concern — and potential cost — the study found consumers use their mobile devices for more than personal business. “Forty-nine percent of consumers use their personal mobile device for both work and play,” said Stephen Trilling, Symantec Chief Technology Officer. “This creates entirely new security risks for enterprises as cybercriminals have the potential to access even more valuable information.”

Raising awareness with threat alerts

We’re proud of our team of Norton security experts  who keep us one step ahead of cybercriminals and on the leading edge of emerging threats. By the time news of a computer virus breaks to the public, we’ve already been working on ways to defend you against it and have likely posted an alert on the Norton.com homepage telling you what you need to know and how to make sure you and your data are protected. On Twitter, @NortonOnline tweets threat alerts to 144,000 followers.

Through educational reports and threat alerts, the Norton team continues to protect our digital explorers as they navigate the online frontier. 

Free tools but not “freeware”

Norton has been a pioneer in security products for a quarter of a century because we respect people and their data — whether they’re Norton customers or not. As mentioned in the Norton Report example above, the loss of personal data is traumatic. When your private information is breached, you feel violated. That’s why, in addition to building award-winning security products to sell to customers, we also offer free tools, like Norton Power Eraser and Norton Safe Web, to help everyone to be as safe online as possible.

Norton Safe Web, a reputation service, allows people to explore the Internet confidently. Once on safeweb.norton.com, you simply type in the URL for a website to learn its security rating based on risks for computer threats, identity threats or annoyance factors. If the website being rated transacts online sales, you’ll also see ecommerce safety information.

If you’ve ever surfed the Internet and been plagued by pop-up windows or alerts telling you to download security software because your computer isn’t secure, you were exposed to scamware. Like Norton Safe Web, Norton Power Eraser is an easy-to-use free tool available online. Using Norton’s most thorough scanning technology, it eliminates deeply embedded and difficult-to-remove crimeware that traditional virus scanning cannot always detect — all for free, so the private data and precious memories stored on your computer stay safe.

Partners in data protection

Symantec and Norton enjoy a symbiotic collaboration, with Norton focusing primarily on a consumer audience and Symantec on enterprise business sectors. Both are naturally driven by a desire to protect their loyal customer base. And with a combined reputation for safeguarding their own customers, it’s not surprising that large corporations want that same security to keep their customers’ information safe.

Global 500 companies around the world partner with the Norton brand to protect their customers. Comcast (United States), America Movil (Latin America) and Deutsche Telekom (EMEA) are only three of the world’s major service providers that trust Norton to safeguard their digital explorers. In Europe, where consumers typically are more sensitive to data privacy issues, German ISP titan Deutsche Telekom selected Norton to protect its users and their data.

All data deserves respect

As an established company with a quarter-century of experience — and as trusted partners to global companies and individual digital explorers — we hold ourselves to a high standard: We respect all data. That means we will never sell your data to other companies or use it inappropriately. We fight against cybercrime because we never want our partners to feel victimised by anyone — especially us.

Unfortunately, not all security companies follow the same credo. With security startups and antivirus freeware providers, consumers have to do their own research and decide if they are trustworthy. Freeware is rarely ever free. There’s a reason people say that if something on the Internet is provided to you free of charge, then ultimately access to you and your personal data are the price you pay.

We offer free Norton products, but our solid reputation reassures consumers that our “freeware” is trustworthy. When it comes to less respectable freeware providers, data could be shared with third parties. Even worse are security startups, which are just that: startups. They don’t have the track record or longevity that Symantec and Norton do, so there are no guarantees that they’ll survive enough funding rounds to become established and trustworthy. And if they go out of business, what happens to customer data? Is it left unprotected and released into the wild when a startup’s servers and networks shut down for good?

With Norton security, you never have to worry. We’ve protected our customers and their data for 25 years — and we’re going to keep doing just that, guaranteed by our Virus Protection Promise. You can trust Norton to safeguard your devices and your data, because we’re here to stay. And we’ll keep sharing our knowledge with the world so everyone has the opportunity to learn how to stay safe in our digital world.

Security Experts

It takes a non-stop operation to stay one step ahead of the more than 80,000 new malware threats that appear every day. Meet the seasoned security experts on our STAR team, who spend their days battling on the frontline of digital crime.

Service & Support

With a team of over 1,700 customer care experts dotted around the globe, Norton ensures easily accessible support no matter your location. In fact, we’re so confident in our award-winning protection and quality support services that we offer a money-back guarantee. 

Technology Leadership

Over the last 25 years, we’ve built a rich and widespread intelligence network, constantly gathering data on threats from over 40 million endpoints in over 150 countries. That data is what drives our protection, enabling it to stop even emerging threats that nobody’s ever seen before.


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